Welcome to Primetime India

Evolving with Indian Media since 1985

Unraveling Indian and International media

With increasing fragmentation and multiple media options available, the media industry today is in a high state of flux. Over 500 television channels, 300 publications, 300 private FM stations, and over 50,000 outdoor sites nationally – the extensive fragmentation is driving advertisers to push the boundaries of advertising media.

Primetime has tried to be a few steps ahead of its time in its positioning as an “independent media marketing specialist” which may have contributed in its tenacious survival and growth in a market with many casualties over the last decade.

Our Services



Primetime has been at the forefront in providing Indian advertisers access to the burgeoning South Asian diaspora across the world.

Primetime represents one of the biggest South Asian TV networks internationally – Sony Entertainment Television (comprising of SET Asia, MAX, SAB, and MIX) under its entity Primetime International Services. Sony was one of the first entrants into the international markets and Primetime has been exclusively representing Sony for India ad-sales since the start of their international operations.



We also have expanded the breadth of our television offerings through H2O Media Services which represents new genres of Indian programming with channels like Times Now, Zoom, Glow South Africa, Food Food USA, and Willow Cricket USA.


MarmaladeIn 2012, Primetime made its foray into the digital space with the launch of Marmalade Digital. Marmalade uses scientific tools to connect advertisers with their intended customers across Search, Display, Social, Mobile & Video.

Marmalade is a platform-agnostic independent trading desk making use of the best technology available to achieve results for its advertisers.


pmroutPrime Outdoors, setup in 2000, is one of the earliest specialist OOH agencies in India.

Prime Outdoors  approach has been to provide greater accountability from the medium. It tries to integrate the usage of information technology and efficient ground level infrastructure in offices across the country to facilitate quick and scalable implementation of campaigns nation-wide

Our Vision

To be the most preferred provider of innovative, cost effective media options to advertisers which meet their business objectives.